Following on from the success of the Giant Contend campaign, Giant entrusted Orbital with the creative development and execution of all creative assets to accompany the launch of their flagship XC Mountain Bike, the 2026 Giant Anthem.
Balancing competition and production in real time, Orbital shot and delivered the full campaign suite across the race weekend. Between mulipte race starts, recovery, and athlete performance pressure, Orbital captured the moments that only exist in the pressure cooker of competition.
Client GIANT BICYCLES / Director MARTIN RIVET / Photographer IVAN ARRIBAS / Director of Photography JOAN AGRAMUNT / Executive Producer WILL McCLOY / Head of Production JOOLS BEARDON / Producer RUTH MARQUES / Producer OTG TADEJ MAGDIC / Drone Pilot MARCIN DOP
This one was different. With a remit to capture this top-end product in it's element, Orbital was on site at a MTB World Cup round in Switzerland, partnering with XCO UTI World Champion Alan Hatherly to show exactly what this bike can do.
After all, a garage might be safe, but that's not what bikes are built for.
